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At a swap meet in Sierra Vista, Arizona, I found a booklet produced by the Coca-Cola Company. As the book is missing its cover, my guess is that it is a promotional for bottlers to distribute to their customers, similar to the Pause for Life booklets. The mystery booklet features a few recipes, some lavish and disorienting illustrations, and sample menus for a variety of occasions complete with serving suggestings for Coca Cola. Some examples (italics, parens theirs):
For Ravenous Teenage Wolves Coca-Cola Bicycle Picnic for Two Coca-Cola in picnic cooler When the School Bus Dumps the Gang ice cold Coca-Cola A Christmas Meeting of the P.T.A. (ice cold Coca-Cola) Sis Brings the Girls in to Help With Her Permanent lots of ice cold Coca-Cola For the Older Crowd and, of course, plenty of ice cold Coca-Cola Family Reunion, Plain and Plenty (Coca-Cola -- lots and lots of it, served
ice cold) First Day of Vacation lots and lots of Coca-Cola - (ice cold
and ready to drink from the bottle) A Sudden Smorgasbord for Sunday Dropper-Inners and lots and lots of ice cold Coca-Cola Chicken Fry for All Ages ice cold Coca-Cola, served right in the
bottle A Bang-Up Barbecue at a Pool Coca-Cola, served ice cold right in the bottle |
spot illo from the mystery booklet
After a Morning of Strenuous Play Coca-Cola -- nestling in ice and ready
to serve right in the bottles Big Beach Party for Independence Day Coca-Cola -- served from the picnic cooler
right in the bottle The Last Swim of the Season (Coca-Cola, served ice cold right in
the bottle from the picnic cooler) Too Hot to Sleep (and, of course, ice cold Coca-Cola) Midnight and a Full Moon (Coca-Cola in bottles, ice cold) Ten Minute Lunch on a Cold Day Coca-Cola (served ice cold right in the bottle)
"The Gang" in After a Square Dance a wheelbarrow filled with ice and bottles
of Coca-Cola Christening Party Coca-Cola: Lay the bottles in a big glass punch bowl half full of shaved ice, like a vast loving cup. |
